Who this is for
Why invest in a new brand identity?
Your company has outgrown its look
The logo was made in a weekend years ago, and the company has moved on without it. A new identity catches the brand up with where you're at today.
You're an agency looking to outsource
You have a client who needs an identity and a team that is already full. I work under your name, in your process, and hand the files back ready to present.
You're starting something new
A new company, product or second brand. It starts with marks, colors and type chosen on purpose, so everything built after it has something to stand on.
You bring the vision,
I help it come to life
In an era increasingly overwhelmed by AI slop, human creativity and craft are becoming more important. I uncover what was already a part of your company. I take your goals, your passions, and all the tiny details that make you stand above the rest — and I give them a voice and a presence that people can't ignore. You already know that what you do is game changing, but I can help others understand that. So let's get started, I'd love to hear what you're creating and become a part of it.
The Process
- 01
Discovery
Getting to know you
We talk through where the company came from, where it is going and who it needs to reach. The best ideas are usually already in the room, just not written down yet.
- 02
Research
Looking around
I look at your competitors and the space you work in, so we know what everyone else looks like and where there is room to stand apart.
- 03
Directions
Different concepts to choose from
Two or three distinct identity concepts, each shown on real things — a homepage, a card, a post — so you can judge them the way people will actually see them.
- 04
Refinement
Sharpening the chosen direction
The direction you pick gets its details worked out: the final mark and its variations, the palette, the type pairing and the smaller pieces that make it feel finished.
- 05
Guidelines
Rules for using it
Everything packaged with a set of guidelines that explain how the brand works, so the next designer, printer or developer gets it right without asking.
The Deliverables
So… what’s included?
| Name: | Description: | Deliverable: | Est. timeline: |
|---|---|---|---|
| Discovery | A questionnaire and a call to understand the company, audience and goals. | Deliverable:Brand Brief | Timeline:2 days |
| Competitor Research | Reviewing the brands you sit beside, to find where you can stand out. | Deliverable:NA | Timeline:2 days |
| Moodboards | Collecting visual references to agree on a feeling before drawing anything. | Deliverable:Figma Moodboards | Timeline:2 days |
| Identity Concepts | Two to three distinct directions, each shown with real-world mockups. | Deliverable:Concept Presentation | Timeline:1-2 weeks |
| Refinement | Developing the chosen concept into a final mark, palette and type system. | Deliverable:Figma Brand Library | Timeline:1-2 weeks |
| Brand Guidelines | Documenting how the logo, color, type and imagery should be used. | Deliverable:Guidelines PDF | Timeline:3-5 days |
| Asset Export | Every logo version and color, exported for print, web and social. | Deliverable:Logo & Asset Files | Timeline:1 day |
| Est. total:3-8 weeks |
What Clients Say
The Portfolio
- Company:Gather & Kin
- Company:Stag & Timber
- Company:Brian Kelley MD
- Company:Susan Wojcicki Foundation
- Company:Videa Health
- Company:Replo
- Company:For The Win
- Company:GEBAFLink:
- Company:Natalie Cole FoundationLink:
- Company:Mulago Foundation
- Company:We Hear Youth Report
- Company:Fifty & Fifty Website
- Company:VettX
- Company:Rebecca Behrens
- Company:Frame Set
Services
From Concept
To Launch
Got Questions?
Get Answers.
FAQ’s
Still not sure if I’m a good fit? Reach out and I’d be more than happy to talk specifics about your project.
Why should I hire you?
Why should I hire you?
Great question — Here's a few reasons:
- I have a unique style and sense of taste, together we can make something that will stand out from the crowd.
- I'm a highly skilled designer that has been freelancing for over 7 years.
- I've gained industry awards and am a certified Webflow Partner.
- I do branding, design, and Webflow development so you can get your website up and running without having to involve other vendors.
- I prioritize organized design systems (clean class structure, component system, accessibility and responsiveness).
How long does a website project take?
How long does a website project take?
Most sites take somewhere between a few weeks and a few months, from the first call to launch. The biggest variable is usually how quickly content and feedback come back, so we'll agree on a schedule for both at the start.
What is your typical payment structure?
What is your typical payment structure?
For 90% of projects I'll do a 50% upfront deposit and the remainder when I transfer the website to you (or hand off other assets if not a development project). For longer projects I'll occasionally split payments into more payments.
Do you work with agencies?
Do you work with agencies?
Yes. I regularly work alongside agencies and in-house teams, either taking a design through to build or owning the whole project under your name.
Do you do other types of design projects like social media, or decks?
Do you do other types of design projects like social media, or decks?
Generally no — my focus is in branding, web design and Webflow development. That being said I'll occasionally help out existing clients with other types of projects if I have the availability and interest in it.
Do you only work with clients in the Bay Area?
Do you only work with clients in the Bay Area?
No. I'm happy to work with clients anywhere, and most projects run remotely over calls and shared files.