Linea 7

Since Linea 7 had no design assets and a clean slate a large part of this project involved narrowing down options and refining the design language for the brand.

I started by creating three initial designs for the homepage to give us several different styles to choose from, they varied from very light and clean using geometric sans serifs to a dark theme with an artsier feel and layouts. We ended up going with Option B which I continued to refine as we moved forward.

Once we had landed on a general design style I dialed in the details using Roc Grotesk as the display typeface paired with Sweet Sans Pro for body text. For the color palette we went with a dark theme grayscale with a bit of warmth added in to complement the soft lighting used in a lot of Linea 7’s documentation. With regards to the structure we went for a minimal and easy to navigate experience including a dynamic home page that explained the studio's capabilities, and individual project pages that exhibited the project summary, design features, and images of the final product.

When it came to development I created the website using Webflow, it was a relatively seamless process where I added in interactions, built out the CMS structure for the portfolio and ensured the site was completely responsive and mobile optimized.