Who this is for
Why get a new website design?
Your company needs a revamp
The site has drifted away from the company it stands for, and every new page makes that worse. A redesign puts the whole thing back on one system.
You're an agency looking to outsource
You have more work than hands, and it is the good work that suffers first. I slot into your process as the designer or the developer you are short of.
You're working on something new
A launch, a product, a second brand. It gets a site built to be added to over the next few years rather than replaced at the end of the first one.
You bring the vision,
I help it come to life
In an era increasingly overwhelmed by AI slop, human creativity and craft are becoming more important. I uncover what was already a part of your company. I take your goals, your passions, and all the tiny details that make you stand above the rest — and I give them a voice and a presence that people can't ignore. You already know that what you do is game changing, but I can help others understand that. So let's get started, I'd love to hear what you're creating and become a part of it.
The Process
- 01
Research
Gathering background
I read everything you already have — the deck, the old site, the notes nobody turned into anything — and talk to the people who know why it is the way it is.
- 02
Sitemaps
The foundation
Every page the site needs, and what each one is for, agreed before a single thing is drawn. It is the cheapest place to change your mind.
- 03
Style Options
Different homepage variants
Two or three homepages, far enough apart to be a real choice. You pick the direction, not the shade of grey.
- 04
Design System
Finalizing the components, variables and more
The chosen direction becomes a set of components and tokens, so the pages after the first one cost a fraction of what it did.
- 05
Final Design
Utilizing the system
Every remaining page built from that system, reviewed together, and handed over as a site you can keep adding to.
The Deliverables
So… what’s included?
| Name: | Description: | Deliverable: | Est. timeline: |
|---|---|---|---|
| Client Research | Looking into the client, main competitors, and gearing up for the project. | Deliverable:NA | Timeline:1 day |
| Visual Inspiration | Finding design references to ground the visual direction. | Deliverable:Figma Page | Timeline:2 days |
| Sitemaps | Mapping every page and section, so we agree on scope before design. | Deliverable:Figma Sitemap | Timeline:1 day |
| Homepage Designs | Designing the homepage to set visual direction, type, and color. | Deliverable:Figma Homepage | Timeline:1 week |
| Design System Setup | Turning the homepage into variables, text styles, and components. | Deliverable:Figma Component Library | Timeline:2 days |
| Asset Creation | Sourcing or creating the visuals and icons the site needs. | Deliverable:Image & Icon Set | Timeline:2 days |
| Website Design | Designing the rest of the pages from the component library. | Deliverable:Final Figma File | Timeline:1-2 weeks |
| Est. total:2-6 weeks |
What Clients Say
The Portfolio
- Company:Gather & Kin
- Company:Stag & Timber
- Company:Brian Kelley MD
- Company:Susan Wojcicki Foundation
- Company:Videa Health
- Company:Replo
- Company:For The Win
- Company:GEBAFLink:
- Company:Natalie Cole FoundationLink:
- Company:Mulago Foundation
- Company:We Hear Youth Report
- Company:Fifty & Fifty Website
- Company:VettX
- Company:Rebecca Behrens
- Company:Frame Set
Services
From Concept
To Launch
Got Questions?
Get Answers.
FAQ’s
Still not sure if I’m a good fit? Reach out and I’d be more than happy to talk specifics about your project.
How much does a typical website cost?
How much does a typical website cost?
Because of the wide variety of projects I take on I don't have distinct package based pricing. After we meet to talk through your project I'll send you a custom project proposal that will include details on scope, pricing and timeline. That being said, I generally have a minimum fee of $5k with most projects ending up between $8k-$14k.
How long does a website project take?
How long does a website project take?
Most sites take somewhere between a few weeks and a few months, from the first call to launch. The biggest variable is usually how quickly content and feedback come back, so we'll agree on a schedule for both at the start.
Do you work with agencies?
Do you work with agencies?
Yes. I regularly work alongside agencies and in-house teams, either taking a design through to build or owning the whole project under your name.
Should my website be built in Webflow or Astro?
Should my website be built in Webflow or Astro?
Webflow suits a team that wants to edit pages visually and doesn't want to manage hosting. Astro suits a site that needs custom functionality, speed at scale, or content living in a headless CMS. I'm happy to help you weigh it up for your project.
Can I update the website myself after launch?
Can I update the website myself after launch?
Yes. Every site is handed over with a CMS set up for the content you'll change most, and a walkthrough of how to use it.
Do you only work with clients in the Bay Area?
Do you only work with clients in the Bay Area?
No. I'm happy to work with clients anywhere, and most projects run remotely over calls and shared files.