My Story

In order to set the tone of the campaign I needed to create key art that was dynamic and vibrant, something that felt communal. In order to do this I ended up creating a collage aesthetic that had a few key elements. Firstly I knew I wanted to involve signs, because this year has become a year of protest, and signs are an important symbol of that. Closely tied to the signs are the images of hands and fists. I wanted to show a clear connection from the messages in the signs to the communities who are speaking out. Lastly I wanted to use a mix of halftone images, and paint textures, these two aesthetics have a long history with protest art, and they felt appropriate to round out the campaign's aesthetic.

After the Key Art was defined and approved by Girl Rising and HP (Did I mention they were the corporate sponsor?) I had to create social media graphics to help launch the campaign and drive traffic to the website. This involved finding new ways to translate the key art into other aspect ratios and add in supplemental images that helped round out the tone and messaging of the campaign.

The final, and most intensive, part of the project was creating a separate website for the campaign. Along with a dynamic homepage that helped to guide users through the submission process, Girl Rising wanted to add bi-monthly updates where recent stories are featured. In order to do this efficiently I set up the website to utilize Webflow's CMS so that new submissions could be easily added by the Girl Rising team in a way that kept the website's visual style consistent. In order to help users find specific submissions based on country or organization I implemented a JavaScript filter component developed by Finsweet so that users could search stories based on their tags.