Webflow Development

Learn about my approach to building in Webflow, how it picks up where the design leaves off, and what makes me uniquely equipped to hand you a site you can run yourself.

Who this is for

Why build your site in Webflow?

Your current site is hard to update

Every small change needs a developer, or a plugin breaks something else. Webflow puts the editing in your hands without putting the site at risk.

You're an agency looking to outsource

Your designs deserve a build that matches them. I take the Figma file as it is and hand back a clean, responsive Webflow site your client can manage.

You have a design ready to build

The design is signed off and now it needs to be real. I build it pixel for pixel, with the interactions, CMS and responsive states worked out.

You bring the vision,
I help it come to life

In an era increasingly overwhelmed by AI slop, human creativity and craft are becoming more important. I uncover what was already a part of your company. I take your goals, your passions, and all the tiny details that make you stand above the rest — and I give them a voice and a presence that people can't ignore. You already know that what you do is game changing, but I can help others understand that. So let's get started, I'd love to hear what you're creating and become a part of it.

The Process

  1. 01

    Planning

    Reviewing the design

    I go through the Figma file page by page and plan the build — which pieces are components, what lives in the CMS, and what needs to move.

  2. 02

    Foundations

    Variables and global styles

    Colors, type and spacing are set up as Webflow variables on the Lumos framework, so a change in one place carries across the whole site.

  3. 03

    Components

    Building the pieces

    Every section is built once as a component with properties your team can edit, so new pages are assembled rather than rebuilt.

  4. 04

    Pages & CMS

    Putting it together

    The pages come together from those components, the CMS collections are set up and filled, and the interactions are added to bring it to life.

  5. 05

    Launch

    Testing and handoff

    Checked across browsers and devices, tuned for speed, SEO and accessibility, then launched — with a walkthrough so you're comfortable editing it.

The Deliverables

So… what’s included?

Name:Description:Deliverable:Est. timeline:
Build PlanningReviewing the design and planning components, CMS and interactions.Deliverable:Build PlanTimeline:1 day
Style SystemSetting up variables, text styles and the Lumos framework.Deliverable:Webflow Style GuideTimeline:2 days
Component BuildBuilding every section as an editable Webflow component.Deliverable:Component LibraryTimeline:1 week
CMS SetupStructuring the collections and importing your existing content.Deliverable:Webflow CMSTimeline:2 days
Page BuildAssembling every page, responsive down to the smallest phone.Deliverable:Staging SiteTimeline:1-2 weeks
InteractionsAdding the animation and motion that make the site feel alive.Deliverable:GSAP & Webflow InteractionsTimeline:2 days
QA & LaunchTesting across browsers, setting up SEO and redirects, and going live.Deliverable:Live Site & WalkthroughTimeline:2 days
Est. total:2-6 weeks

What Clients Say

Caleb was amazing on this project! He brought in a fresh set of ideas, made sure he understood the context and then delivered a compelling website design. He has really strong problem solving skills and takes pride in the work he does. I would definitely recommend him for website design and development work.
Abisheg Elijah
VP of Marketing, Co.tribute

The Portfolio

  • Company:Gather & Kin
    Services:Web Design, Webflow
    Industry:Floral Design
    Partner:
  • Company:Stag & Timber
    Services:Web Design, Webflow
    Industry:Architecture
    Partner:
  • Company:Brian Kelley MD
    Services:Web Design, Webflow
    Industry:Healthcare
    Partner:
  • Company:Susan Wojcicki Foundation
    Services:Webflow
    Industry:Non-Profit
    Partner:Fifty & Fifty
  • Company:Videa Health
    Services:Web Design, Webflow
    Industry:Healthcare
    Partner:Picnic
  • Company:Replo
    Services:Webflow
    Industry:SASS
    Partner:
  • Company:For The Win
    Services:Web Design, Webflow
    Industry:Residential Services
    Partner:
  • Company:GEBAF
    Services:Webflow
    Industry:Non-Profit
    Partner:Fifty & Fifty
  • Company:Natalie Cole Foundation
    Services:Web Design, Webflow
    Industry:Entertainment
    Partner:
  • Company:Mulago Foundation
    Services:Webflow
    Industry:Non-Profit
    Partner:Fifty & Fifty
  • Company:We Hear Youth Report
    Services:Webflow
    Industry:Non-Profit
    Partner:
  • Company:Fifty & Fifty Website
    Services:Webflow
    Industry:Design
    Partner:Fifty & Fifty
  • Company:VettX
    Services:Web Design, Webflow
    Industry:SASS
    Partner:
  • Company:Rebecca Behrens
    Services:Web Design, Webflow
    Industry:Design
    Partner:
  • Company:Frame Set
    Services:Web Design, Webflow
    Industry:SASS
    Partner:

Services

From Concept
To Launch

Logos, type and color that hold up everywhere they land, not just on the homepage. You get the marks, the palette and the rules for using them.

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A component library your team can build with, documented so the next person doesn't have to guess how a card is meant to behave.

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Pages designed to be built. Every state, every breakpoint and every empty case is drawn before a line of it is written.

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Clean, maintainable Webflow builds on a CMS your client can actually run, handed over with the classes named the way you would name them.

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Astro, React and everything Webflow cannot reach. Built fast, built to last, and built so the next developer thanks you.

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Got Questions?
Get Answers.

FAQ’s

Still not sure if I’m a good fit? Reach out and I’d be more than happy to talk specifics about your project.

What Webflow framework do you use?

I've tried out most of the Webflow frameworks out there but I use Lumos for 95% of my builds. It adds a lot of really helpful developer functionality while still making it easy for clients to be able to make changes to their site. If you're curious about Webflow frameworks or why I don't use Client-First check out this blog post where I compare the biggest frameworks out there and describe their pros and cons.

Why shouldn't I just hire a cheaper Webflow developer or use a template?

With Webflow development there's a large extent where you get what you pay for. While there are definitely cheaper developers out there most of them are not using Component-First systems (which provide a lot of value to you as a client, allowing you to much more easily make changes to your site and even build out whole new pages while staying on brand).

I've had a lot of clients come to me with existing Webflow sites and I've had to recommend that we completely rebuild them because the backend was a complete mess (even though you might not be able to tell from just looking at the live site).

The sites I build will be incredibly well organized, easy for you to grow with, and will use all of the current best practices and latest Webflow features available.

Can I update the website myself after launch?

Yes. Every site is handed over with a CMS set up for the content you'll change most, and a walkthrough of how to use it.

Do you offer site maintenance?

One of the great things about Webflow is that it doesn't need a lot of upkeep work to keep your site up and running (eg plugins crashing, security vulnerabilities etc.) That being said, your website should grow with your business and depending on your needs you might want help to build out new components or pages.

For sites I've built I offer two website update options:

1. As you go: If you need help on a given month I can make updates at an hourly rate and will bill you at the end of the month if you needed any hours.

2. Retainer: If you want more consistent availability and help with making updates we can setup a custom retainer to make sure your site is getting consistently prioritized.

Do you work with agencies?

Yes. I regularly work alongside agencies and in-house teams, either taking a design through to build or owning the whole project under your name.

Should my website be built in Webflow or Astro?

Webflow suits a team that wants to edit pages visually and doesn't want to manage hosting. Astro suits a site that needs custom functionality, speed at scale, or content living in a headless CMS. I'm happy to help you weigh it up for your project.

let's create something